TSM has over 20 years of experience in the promotion and selling of high tech products and services. Projects can be as simple as designing a new logo or optimizing an existing site for google rankings to major undertakings such as establishing a US subsidiary for foreign firms expanding into North America.
Our goal is to determine your requirements and develop an actionable plan customized to meet your needs to grow your business. Contact us today to discuss how we can benefit you and your organization.
Many clients ask us what exactly is Business Development? Wikipedia defines it as:
"Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities between multiple organizations."
Business development is multi-disciplinary, requiring skills in research, sales, marketing, finance to name a few. Activities vary greatly depending on the requirements of the company. For instance, the needs of a start-up will more involved than say a medium sized company that is looking for specific markets for growth.
Typically, one would start by analyzing the company's offering, markets, customers and competition with a goal to maximize income. There are a number of avenues to collect this data - attending trade shows and seminars, speaking to industry experts and interviewing customers, competitors and prospects. Once the competitive advantage of the business is established, we will be able to select the best strategy to distinguish your product or service in the marketplace.